Google Ads (also know as Search Engine Marketing, SEM, PPC, or Adwords) is a must in today's increasing polarized and personalized digital world. Adwords is a highly effective and highly efficient digital marketing strategy used to acquire new customers that are in search-mode. We optimize your visibility and increase sales leads by the following offerings:

 

Consulting - We develop, manage, and provide ongoing support to ensure that your dealership maximizes on its digital marketing strategy.

 

Keyword Generation - The Toro Group will create a customized keyword library for each model your dealership sells and services; including misspellings, phrases, and geo-specific information. Through our expertise we can generate thousands of keyword combinations based on criteria specific to your dealership. We can also manually add or remove keywords as requested to improve your digital marketing and digital advertising performance.

 

Text Ad Creation - The Toro Group will work with your automotive dealership to create digital marketing text ads that are relevant, will get noticed, increase quality score, and most importantly; drive in-market customers to your website.  We will ensure these ads are consistent with your brand message.

 

Publisher Management and Keyword Optimization - The Toro Group will manage all media buys on Google after a digital marketing campaign is created and pushed out to the publisher networks, Our bid management team will optimize on publisher performance to improve your dealership's online presence.